ftc文件
The American Federal Trade Commission (FTC) made an official statement on Monday, that starting on December 1, 2009, all bloggers and prominent tweeters have to disclose any paid endorsements to their readers.
联邦贸易委员会(FTC)周一发表了正式声明 ，自2009年12月1日起，所有博客作者和著名高音扬声器都必须向读者披露任何带薪背书。
An endorsement means ANY advertising message, including reviews, statements, demos, signature or any other elements that consumers could potentially believe that reflect the opinions, beliefs, findings or experiences of a party other than the sponsoring advertiser. On blogs endorsements usually appear as images, video, reviews, links, giveaways, etc.
背书是指任何广告信息，包括评论，声明，演示，签名或消费者可能会相信的其他任何能反映出赞助广告客户以外的另一方的观点，信念，发现或经验的元素。 在博客上，背书通常以图片、视频、评论、链接、礼物等形式出现。
Note that a consumer who purchases a product with his or her own money and praises it on a blog will not be deemed to be providing an endorsement. However, a blogger who is paid to write about a product, by an advertiser or a third party, is covered by the Guides. So if you are a blogger who receives any type of compensation for reviewing a product/service/web site and writing a blog post about it, the FTC rules apply to you, regardless of your geographic location and nationality – expect that all countries will soon release similar rules.
请注意，用自己的钱购买产品并在博客上称赞产品的消费者将不被视为提供认可。 但该指南涵盖了由广告商或第三方付费撰写产品的博客作者。 因此，如果您是博客作者，您可以通过审查产品/服务/网站并撰写博客文章获得任何形式的补偿，无论您在哪里，无论您的国籍和国籍，FTC所有规则都适用于你——我希望所有国家/地区都能迅速发布类似的规则。
Any form of compensation is regarded as payment (money, merchandise, coupons, freebies, etc.) and any form of compensation should be disclosed. While the FTC does not require bloggers to post the exact amount of money received by a blogger to endorse a product, the commission expects bloggers to clearly and conspicuously disclose their relationship with the advertiser and what they have received to endorse a product. These rules affect mommy bloggers and tech bloggers who are given products because their core readership represents a key demographic group targeted by the advertisers.
任何形式的补偿均视为付款(金钱、商品、优惠券、礼品等)。)，并应披露任何形式的补偿。 尽管是联邦贸易委员会(FTC)博主不需要发布博主认可的产品的确切金额，但委员会希望博主清楚地披露他们与广告商的关系以及他们认可的产品。 这些规则会影响获得产品的母亲博客和技术博客，因为他们的核心读者代表广告商的主要人口。
For example, a blogger could receive merchandise from a marketer with a request to review it, but with no compensation paid other than the value of the product itself. In this situation, whether or not any positive statement the blogger posts would be deemed an “endorsement” within the meaning of the Guides would depend on, among other things, the value of that product, and on whether the blogger routinely receives such requests.
例如，博客作者可以从营销人员那里收到商品并要求审查，但除了产品本身的价值外，他们不需要支付任何其他报酬。 在这种情况下，博客作者发表的任何肯定声明是否被视为指南意义上的认可，都取决于产品的价值和博客作者是否定期收到此类请求。
According to CNN Money, since the FTC won’t be hiring new personnel to monitor blogs, the commission is more likely to go after advertisers. However, my advice to bloggers who have any type of endorsements on their sites is to comply with the guides. As they say: better safe than sorry.
根据CNN Money的报道 ，由于FTC不员会更有可能跟随广告商，因为委员会更有可能跟随广告商。 但是，对于在其网站上有任何认可的博客作者，我的建议是遵守指南。 正如他们所说:安全胜过遗憾。
If you want to read the FTC document in full, you find it here (.pdf).
假如你想完全阅读FTC文件，请在这里 (.pdf)找到。
What is your opinion about paid posts? Are they ethical, and more importantly, were rules and regulations by a higher authority necessary?
你觉得付费帖子怎么样？ 更重要的是，上级主管部门的规章制度是否必要？
翻译自: https://www.sitepoint.com/endorsements-blogs-ftc-rules/
ftc文件